A Quick Article For The WebMasters

Keyword use in Title Tag:
Not only is the title tag a strongly weighted factor by Google, but having good titles is also very important for a high CTR in SERPS. And undoubtedly your best chance to catch a searcher attention and convert into a visitor. Another point is that people tend to link to pages using the title as anchor text. Always give attention to titles, just stuffing the title tag full with keywords is bad practice.
Keyword use in Domain Name:
If the domain name is an exact match and aged than it is strongly weighted by Google. Owners of keyword domains are blessed, not only because of the limited availability from keyword domains, but people also tend to link to pages using the URL as anchor text. In that case is the targeted keyword in every URL.
Keyword use in Anchor Tags:
Keywords in anchor tags are for some years an important criterion of the Google algorithm. Links from the target site to the target page weight the same as an inbound link from another site to the target page. That's one reason why a good sites link structure is very important.
Keyword use in Body Text:
It is important to use keyword phrases throughout the page where it makes sense, but never forget that body text is for visitors.
Keyword use in Page URL:
Including keywords in the page URL is not a strongly weighted search engine ranking factor, but the point is that people tend to link to pages using the URL as anchor text. Also having your keywords bolded in the listing URL from the search engines can catch a searcher attention.
Keyword use in Images Alt and Title Attributes:
When an image is used in place of anchor text, the alt acts as anchor text. Alt attributes for linked images do have some importance. It is an important ranking factor for Image search.
Keyword use in Description Meta Tag:
Utilizing a description Meta tag is important for display purposes in the SERPS, and can influence users to click on a listing. The meta description is still used as the listing description for search engines. Having your keywords bolded in the listing description from the search engines can catch a searcher attention. Just stuffing the description Meta tag full with keywords is bad practice.
Keyword use in Keywords Meta Tag:
The keywords Meta tag is not used, and has never been used by Google. There is no search engine left who uses the keywords Meta tag.
Age of Site:
Refers to the date when the site has gone live and seen by the search engines (note that this can change if a domain switches ownership).
The site age is one of the single most important criteria of the Google algorithm, especially for new sites in competitive niches. This effect is created by algorithm components rather than an algorithm component itself. This factor become increasingly more important in the future.
Historical Performance of Site:
Algorithm based on CTR, bounce rate, time spent on page/site, social bookmarks, etc. that Google collect through use of their sites, toolbar, free wifi, Google analytics, etc.
There's little doubt that the search engines see what users are doing, especially users that have opted-in to certain search engine products. I believe Google is still at the learning stage here. Gathering data and try to understand it. This factor is going to become important in the future.
Link Popularity within the Sites Internal Link Structure:
Refers to the importance of internal links pointing to the target page.
There are multiple examples of top rankings for competitive keywords with only internal links pointed to it. Try to use anchor text links with keywords in the site menus and within the content when applicable.
Anchor Text of Inbound Link:
Refers to the importance of text used in the anchor tag of inbound links.
Anchor text of inbound links is for some years an important criterion of the Google algorithm. How a link to a page is a vote for that page, so is the anchor text a vote for a keyword for that page. This is the main reason why you can find Wikipedia on the top of many searches for competitive keywords in Google.
SERP: Search Engine Results Page

So Optimize Your Pages...
deAthbLisS Reviewed by deAthbLisS on . Search Engine Ranking Factors A Quick Article For The WebMasters ;) Keyword use in Title Tag: Keyword use in Domain Name: Keyword use in Anchor Tags: Rating: 5