You may think it's a good idea to sync up Facebook and Twitter accounts to automatically cross publish content. This might save time, but it won't give you a good social media presence. People who follow you on Facebook aren't the same as those who follow you on Twitter. Facebook fans and followers may prefer different content in different formats delivered to them at different times of the day than people on Twitter.

If you want to grow your audience, you need to post content they care about. When you link up your Facebook and Twitter accounts, your posts end up with weird, Twitter specific formats for your Facebook posts and vice versa. It's obvious you just synced up your accounts and this may result in zero engagement. Don't rely on automation, create tailored posts for each platform.
TonyD Reviewed by TonyD on . Auto Posting You may think it's a good idea to sync up Facebook and Twitter accounts to automatically cross publish content. This might save time, but it won't give you a good social media presence. People who follow you on Facebook aren't the same as those who follow you on Twitter. Facebook fans and followers may prefer different content in different formats delivered to them at different times of the day than people on Twitter. If you want to grow your audience, you need to post content they care Rating: 5